Founded in 2012, LoLife began as a humble project between two friends, with a vision to create a brand that spoke to individuals on a relatable level.

LoLife set itself as a contemporary streetwear brand that’s ethos looked to poke fun at the establishment with a nonchalant attitude towards authority, using the Juxtaposition of the phrase ‘low life’ and creating a successful business from the ground upwards. LoLife was put on the market to prove that it’s possible to work your way up to the top, whilst not conforming to society’s expectations. Anything is possible, no matter who you are or where you started.

Evolving from simplistic designs that have proved popular, LoLife has since gone on to create its eleventh collection. Encapsulating the urban ‘hip hop’ culture with bold statement pieces and quirky compositions, LoLife has produced a hard hitting manifesto. 

“SOME PLAY THE GAME… WE WRITE THE RULES!”

The brand’s latest collection LoLife XI Range is set to be its biggest release yet, with limited edition, full colour cut and sew sublimation designs, fusing elements of graffiti, musical influences, politics and art. In addition to this, the collection will feature screen print designs, slogans, emblems and tie dye/ bleaching techniques.

Having predominantly released unisex items in the past, LoLife are working to put their mark on a now broader spectrum. The LoLife XI range sees the introduction of womenswear, with the addition of leggings, vests, t-shirts and hoodies.  

The team at LoLife work hard to make themselves heard and, whilst still being in the elementary stages of their own progression, also aim to promote and nurture upcoming talent in art, sports and music alike through sponsorship and collaborations.

“Together, we intend to make our presence known, regardless of social status, race or religion. . No matter what your past, only you control your future. You either make it or take it…”